Tag Archives: Analytics

World’s first Real-Time Website Analytics Server for Apache released by SurfStats.

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World’s first Real-Time Website Analytics Server for Apache released by SurfStats.










Pretoria, South Africa (PRWEB) October 18, 2004

SurfStats Software today announced the addition of On-Demand Analytics of Apache Server Log Files to its renowned SurfStatsLive Reporting Server.

SurfStats Software’s CEO Johan Calitz says: ‘This addition makes SurfStatsLive the first Website Analytics Reporting Server that can provide real-time website traffic statistics of sites running Apache Servers. This means that Webhosts running Apache can now provide quality real-time website analytics accessible by browser to their clients.’

SurfStatsLive Reporting Server was originally designed for Webhosts, ISPÂ’s and Oganizations running the Windows Operating System to provide remote On-Demand Website Analytics reports to their clients. Running on Microsoft Windows with IIS installed, it provides Traffic Activity Reports of Websites down to sub-directory level on Windows servers.

The software can run as a dedicated statistics server on Windows 2000/2003 servers and process log files from other web servers on the local area network. Web hosts can set up the software on MicrosoftÂ’s cheapest server offering (Microsoft Windows 2003 Web Server) and provide website analytics of sites on other operating systems.

A free, fully functional 30-day trial version of the software is available for downloading from the corporate web site at http://www.surfstats.com

Prices for the products that support the reporting on Linux/Apache Servers are:

US$ 495 for SurfStatsLive Reporting Server,

US$ 995 for SurfStatsLive Enterprise Reporting Server.

System Requirements

Windows 98/ME/NT/2000/2003/XP. Pentium Processor, 64MB RAM, 50MB Hard Drive Space. The Reporting Server editions require the Windows 2000/2003 Server operating systems. The operating system used may affect the minimum hardware requirements.

Links

Download Link: http://www.surfstats.com/download.asp


Screenshot Link: http://www.surfstats.com/images/sscrnshot.gif


Corporate small logo: http://www.surfstats.com/images/ssicon.gif

Contact

Press Release Officer

SurfStats Software

Email – press@surfstats.com

URL – http://www.surfstats.com

SurfStats Software develops fast and effective website statistics analysis applications for Hosts, ISPÂ’s, businesses and individuals. Well-known titles from the company include the SurfStatsLive Real-Time Reporting Service and SurfStats Log Analyzer.

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Former Head of Analytics for Google Publishes New Book

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Former Head of Analytics for Google Publishes New Book












Hoboken, NJ (PRWEB) April 16, 2008

Brian Clifton, former Head of Web Analytics for Google Europe has launched his debut book entitled Advanced Web Metrics with Google Analytics (Sybex, an imprint of John Wiley & Sons, Inc.; April 2008; $ 39.99).

The book is the first comprehensive how-to guide on Google Analytics. Written by a respected professional within the industry, it meats the demands of marketers, webmasters and website owners by providing the insight needed to optimize a digital marketing strategy.

“Web analytics methodologies have proven so successful at increasing website return on investment that measurement has become almost a mainstream part of online marketing. The web is so competitive nowadays in most sectors, that optimization via continuous measurement is critical to success. In fact, without it you are dead in the water. And that is what this book is about”, Brian commented.

“The book is aimed at a broad audience – essentially anyone with an interest in making their web site successful. That includes website owners, marketers, web designers, developers, content creators, PR departments and all the various intermediaries. It’s about measuring for success (the title of the first section) and applies best practice techniques on how to do so using Google Analytics.”

Published by Sybex, an imprint of John Wiley & Sons, Inc., and spanning over 353 pages with 11 chapters, the content of the book is written entirely for the latest Google Analytics tracking code (ga.js) and is split into four key sections:

Part I – Measuring Success, is an overview of why understanding your web traffic is important to your business and where exactly Google Analytics fits in.

Part II – Using Google Analytics Reports, explains how to navigate and use the Google Analytics interface and includes 10 Top reports to whet your appetite and begin the analysis of your website.

Part III – Implementing Google Analytics, is the best practice installation and configuration guide detailing how to track all online marketing channels. There is also a hacks chapter featuring implementation techniques not documented elsewhere.

Part IV – Using Visitor Data to Drive Website Improvement, describes how to build a culture of measurement in your organisation from objectives and key results, to key performance indicators. This is followed by a chapter dedicated to real-world tasks that covers optimising checkout systems, pay-per-click campaigns (including AdWords), SEO, and e-mail marketing efforts.

You can download the table of contents, book index and preview Chapter 1 at the authors site http://www.advanced-web-metrics.com. Note, Brian will be hosting a launch party on Thursday April 24th in London. If you would like to attend please contact launch@advanced-web-metrics.com

About Brian Clifton

Brian Clifton (PhD) is an established search engine marketing and web analytics expert who has worked in these fields since 1997. Specialising in SEO and web analysis, his business was the first UK Partner for Urchin Software Inc., the company that later became Google Analytics. Brian joined Google in 2005 to define, develop and lead the Web Analytics team for Europe Middle East and Africa. He is now Senior Strategist for Omega Digital Media.

About Google Analytics

Google Analytics is an enterprise class hosted web analytics tool provided by Google. It enables you to learn about where your website visitors come from and how they interact with your site. With strong features aimed at marketers, the information provided helps you improve your online results. For example, write better ads, strengthen your marketing initiatives, and create higher-converting websites. Google Analytics is free to all advertisers, publishers, and site owners.

About Sybex®

Sybex has been a leading publisher for the global Information technology community for nearly 30 years. Known for its high quality publications that are translated into more than 20 languages, Sybex published about 100 new titles a year and has an impressive backlist of over 450 titles in the graphics, digital photography, operating systems, programming, and gaming categories. Sybex, enjoys a very strong presence in the areas of IT and Business certifications and has close relationships with a number of leading technology companies, including Alias, Microsoft, and Juniper. For more information, visit sybex.com. Sybex is an imprint of Wiley.

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Is Google Analytics The Best Way To Record Website Visitor Statistics?

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When you’ve set up a website and you’ve gone live to the world, the first thing you’ll want to know is who’s been visiting your site and how did they like it. So, how do you check your website visitor statistics, the number of visitors, where they came from, what they did on the site, etc?

Well, you need to use some form of visitor tracking, which is a piece of code that you add to your site that does all that for you. The code will link to a tracking facility and record statistics about your visitors and where they go on your site.

Probably the best known and most widely used is Google Analytics. It’s free and it’s available at Google.com, all you have to do is sign up for an account.

When you put in your information, Google analytics will generate a specific code for your site, which you can paste in to the page you want tracked or into your main website template. It’s really simple to do in HTML if you’re using a blog or content managed system, or it will take your webmaster just a couple of minutes to do it for you.

Then, once the system has been running for a few days, you’ll get an incredible amount of useful information on the performance of your site. Some of this information is very detailed and will be of more use as you get more experienced with the site and your marketing campaigns but, for now, you’ll probably find that the dashboard showing an overview of your site performance is enough to start with.

The dashboard comes up when you sign in to your site’s account. Shown on it are the key results that you can use to assess your site’s performance and each element on the dashboard can be expanded to show more and more detail within that element.

The first element is a graph showing the number of visitors each day, usually what most people initially want to see. For more detail, you can pick alternative statistics like what percentage were new visitors, how long they were on the site, how many pages they viewed and how many left without viewing a second page ( the bounce rate).

This is the information that will tell you how many people you’re getting to your site and how interesting they’re finding it when they get there.

In the content overview window, you can find these statistics for each of the individual pages on your site. Here, there’s even more detail available, for example, which page visitors entered or exited by, or which keywords they used to find that page.

When you look at all this information, at first it may just be too much, but, as you experiment with it, you’ll find that it contains the feedback you need to make changes to your site and content, so that visitors stay longer and view more pages.

Also on the dashboard you’ll find a map showing the visitor numbers by specific countries. This map gives you access to your detailed visitor statistics on a country by country basis, so that you can target your content more specifically.

The last element on the dashboard is the traffic sources report, which shows the percentage of traffic coming to your site directly, through referring sites and via search engines.

If you are regularly writing articles or getting links from videos or other sites, (all very effective and free ways of increasing your traffic), then this report will be of great interest. As well as showing the total percentage/number of visits through referral sites, it will also show, in more detail, every site that is referring traffic to you and the number of visitors coming from each one. This information is essential to gaining a really good picture of how your article submission sites or individual referral links are performing.

As you will see, Google analytics is an indispensible free tool which will become more and more useful as you develop your site and begin using paid methods to bring in traffic. When you’re at that stage, you can start setting targets and using the more advanced reports available to confirm that you’re getting positive results for your expenditure and actually making a profit. But more on that in another article.

Shirley Crichton is a UK information marketer, passionate about sharing what she has learnt with people new to this often confusing world . Do you want to learn more about getting your internet marketing business started and profitable? Claim your free and comprehensive 95-page report ‘ Online Marketing Made Easy’ at http://www.ShirleysOnlineMarketing.com to give yourself a head start.


Article from articlesbase.com

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NPR Deploys Splunk for Web Analytics

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World Class Traffic Jam
increasing web traffic

Image by joiseyshowaa
Dhaka (Bangladesh) traffic has been called one of the 7 wonders of the modern world. To be fair, this is a street adjacent to New Market and isn’t really a normal traffic road. For example, rickshaws are prohibited. Bangladesh has been promoting the use of natural gas (CNG) for over a decade resulting in significant reduction in smog.

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Click here for some notes on this photo.
www.joiseyshowaa.com

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Web sites using this photo:
www.travelicio.us/search/Bangladesh/

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NPR Deploys Splunk for Web Analytics
Using Splunk, NPR has found a faster way to build up customer information
Read more on PC World

NPR deploys Splunk for Web analytics
In a novel use of the software, National Public Radio is using the Splunk log search engine to analyze Web traffic for its audio streams and downloads.
Read more on CIO

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NPR deployed Splunk Web Analytics

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Web 2.0 Conference / San Francisco, Nov 2008 – 10
get web traffic

Image Ed Yourdon
During a coffee break in the Web 2.0 Summit, this woman apparently did not match the seats, so hit your laptop on a small table and began typing away … Note: This picture was published on a date (August 2010) Yahoo Answers Traffic Guide blog with the same title as the title that I used in this Flickr page. Also published on a date (mid-February 2011) blog called “ to get traffic to your website .”************************** ********* These photos were taken during the Web 2.0 Summit conference in San Francisco in November 2008. The conference was held in the href href=”http://www.sfpalace.com/” rel=”nofollow”> Palace Hotel , near the intersection of Montgomery and Market streets, on the subway Post Plaza stop. During the lunch break and afternoon break, I walked away from the hotel to get some fresh air, and took some photos of various tourists, pedestrians, and citizens of the beautiful city of San> Francisco … NPR deployed Splunk Web Analytics
Using Splunk, NPR has found a faster way to build customer information
Read more at PC World / a>

NPR deployed Splunk web analytics
In a new software application, the National Public Radio is using Splunk log search engine to analyze web traffic to your audio streams and downloads.
Read more at CIO

No need to get up early to avoid paying New York Times Wall
Nat Ives, AdAge.com – Teens unemployed and ungrateful bloggers have been busy planning how they will avoid the New York Times, Wall promised payment from the time that March 28 will mark the end of free unlimited access. Fortunately for his other plan-sleep-in will not have to get up early on Monday to start their mischief. The Times is not the activation of your payment in the metro …
Read more at New York

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